How It All Began

The Artworktool team have a long and rich history in the print, promotional products, sign, apparel and online gift industries, and we’ve always sought innovative ways to engage and delight customers. Artworktool started out simply enough, as a means of allowing people to design signs online, but in the hands of our entrepreneurial (and excitable!) team, quickly evolved.

We had a vision of an online design tool that would be simple enough for anyone to use without training, but sophisticated enough to create all kinds of marketing material. The key USPs would be that balance of ease of use with advanced editing tools, and the ability to output designs both as web and print ready artwork.

As we developed the solution we realized we were looking at three key uses for the online designer:

  1. For anyone to use as a means of creating and sharing Facebook cover photos, blog graphics, t-shirt designs, posters and web banners
  2. For small business owners to add the designer to their website, and allow their customers to personalize merchandise such as signs, promotional products, gifts, cards, calendars, apparel and more
  3. For companies with multiple locations, such as franchises, associations, banks, estate agents, clubs and breweries, to distribute customizable marketing material to their locations, while retaining control of their brand identity.

Most of all we wanted to offer affordable HTML5 technology that would allow companies to offer the optimum online design solution for business. We believe we’ve succeeded, and the hundreds of corporate and social users who helped (and continue to help!) shape the product and its many uses seem to agree.

To find out more, sign up online, or contact us if you have any questions. Thanks for reading!